Amit Gupta

Amit is the head of Integrated Marketing Effectiveness (IME) capability and a Client Partner at Fractal. He leads consulting, design and, delivery of transformative analytics engagements with global clients across industries.

Amit has over 18 years of experience in analytics and AI, strategy consulting for CPG, retail, technology, and financial services organizations worldwide, in diverse markets. He has led several large, multi-year and cross-market analytics engagements, transforming decisions across the portfolio of brands. Amit is passionate about delivering strong business value through analytics transformation, driving implementation and adoption, and leading to sustained incremental top-line or bottom-line.

Amit is an SME in the areas of omnichannel marketing optimization, price-n-promo strategy, trade fund optimization, brand positioning and communication strategy, customer analytics and consumer behavior.

He has a keen interest in designing analytics frameworks for solving complex business problems, combining business acumen with applied analytics. He holds an MBA from the Indian Institute of Management, Ahmedabad (IIMA) and a B. Arch. From Malaviya National Institute of Technology (NIT), Jaipur.