Amit is the head of Integrated Marketing Effectiveness (IME) capability and a Client Partner at Fractal. He leads consulting, design and, delivery of transformative analytics engagements with global clients across industries.
Amit has over 18 years of experience in analytics and AI, strategy consulting for CPG, retail, technology, and financial services organizations worldwide, in diverse markets. He has led several large, multi-year and cross-market analytics engagements, transforming decisions across the portfolio of brands. Amit is passionate about delivering strong business value through analytics transformation, driving implementation and adoption, and leading to sustained incremental top-line or bottom-line.
Amit is an SME in the areas of omnichannel marketing optimization, price-n-promo strategy, trade fund optimization, brand positioning and communication strategy, customer analytics and consumer behavior.
He has a keen interest in designing analytics frameworks for solving complex business problems, combining business acumen with applied analytics. He holds an MBA from the Indian Institute of Management, Ahmedabad (IIMA) and a B. Arch. From Malaviya National Institute of Technology (NIT), Jaipur.
Capabilities
AI and Data Engineering>
Scaling analytics and AI with enterprise IT
MLOps>
Delivering continuous machine learning models & automation pipelines
Finance Analytics>
Transforming enterprises through finance intelligence
Dimension>
Solving Complex, Unstructured Problems
FinalMile>
Behavior Architects
Customer Experience>
Activating digital moments
Supply Chain>
Resilient, Agile, Purpose-driven
FAA>
Fractal Analytics Academy
Solutions
AIDE>
Automated Insights for Digital Evolution
Foresient>
Forecasting at scale
Consumer Hub>
Consumer insights platform
Concordia>
Accelerated data to decision transformation
Revenue Growth Management>
Scalable, Usable, Adaptable
AI @ Scale>
Powering AI with Big Data
Image & Video Analytics>
Innovators for computer vision
Text Analytics>
Machine learning and Natural Language Processing