Anurag Vaish

Leading the intersection of AI, Engineering, Behavioral Sciences and Design


  • Co-founded Finalmile Consulting, the world’s first Behavioral Sciences based design and strategy firm
  • Extensive experience in driving behavior change in complex contexts like Digital Learning, Safety, HIV, Financial Decisions and Health Choices across US, Africa, Europe and India.
  • Developed the proprietary Design process – Behavior Architecture – that takes into account the predominantly nonconscious nature of human decision making.
  • Previously worked at DeBeers, Wipro, Bharti Telecom and IMRB


  • Masters in Business Economics; Delhi University
  • Continuous Learning: Model Thinking, Gamification and Cognitive Sciences

Analytics Interests
Intersection of AI, Engineering, Behavioral Sciences and Design to solve the most complex decision problems at scale.