Fractal’s Trial Run: Elevating Retail Excellence at Microsoft Innovation Hubs

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We are thrilled to announce a significant milestone in our partnership with Microsoft. Fractal’s retail business experiments solution, Trial Run, is now featured as a self-standing demo at all Microsoft Innovation Hubs globally. We are proud to stand alongside Microsoft’s and other leading partners’ technologies, showcased in over 40 Hubs across the Americas, Europe, Asia, and Australia. 

Trial Run is an Azure-based SaaS solution for in-store, in-market, and shopper-focused business idea testing. Powered by AI and advanced analytics, it delivers unique, actionable, and statistically significant insights that can empower retailers’ various business functions.

Trial Run enables retailers to build, develop, and scale their experimentation capabilities efficiently and affordably. It also allows businesses to make informed, data-backed decisions on pricing, promotions, and merchandising. 

We invite retailers to experience firsthand Trial Run capabilities under the guidance of Microsoft’s Technology Architects during their next Hub visit.  

Together, let’s shape the future of retail, one experiment at a time. 

Learn more about Trial Run on Azure Marketplace.