This year, Fractal is again excited to be at NRF within the Microsoft booth (#4503) presenting key AI-powered solutions for retail and CPG companies.
The solutions showcased at NRF 2025 will be:
- Trial Run, a solution to help execute ideas with minimal risk and maximum insight through business experimentation
- Customer Genomics, an AI-driven Customer Next Best Action/Offer
- Pricing Optimization, which helps you optimize pricing across portfolios for optimal everyday pricing at scale.
Let’s take a look at each of our featured solutions in detail.
1. Trial Run: Enhance decision-making leveraging business experimentation
Unlock a world of possibilities with Trial Run, a cloud-based test management solution. The solution enables retail and CPG companies to gather valuable insights into customer behavior and market trends to help retail and CPG companies.
Whether it is pricing, promotions, or store layouts, Trial Run empowers companies to make data-driven decisions for a seamless customer experience and increased revenue.
2. Customer Genomics: Improve customer shopping experience
Customer Genomics is an AI-powered platform that enhances the shopping experience by delivering the Next Best Experience at every stage of the customer journey in real-time.
It supports personalized recommendations, real-time customer interactions, emotional and behavioral analysis, dynamic deep-learning models, and effective digital interventions.
Customer Genomics also integrates the latest Generative AI and AI Agentic approaches to allow retailers to personalize actions at scale.
3. Pricing Optimization: Optimize everyday pricing at scale
An AI-powered platform that optimizes everyday pricing at scale by delivering automated, continuous recommendations for stores and SKUs in real-time.
It supports promo-informed pricing, competitive analysis, profitability maximization, and dynamic test-and-learn engines such as Trial Run.
Learn more about these solutions or book a slot for a private demo with our team at NRF here: https://go.fractal.ai/NRF.
