Preview Fractal demos at NRF 2025!

Jan 10, 2025

This year, Fractal is again excited to be at NRF within the Microsoft booth (#4503) presenting key AI-powered solutions for retail and CPG companies.

The solutions showcased at NRF 2025 will be:

Trial Run, a solution to help execute ideas with minimal risk and maximum insight through business experimentation
Cogentiq Personalization, an AI-driven Customer Next Best Action/Offer
Pricing Optimization, which helps you optimize pricing across portfolios for optimal everyday pricing at scale.

Let’s take a look at each of our featured solutions in detail.

1. Trial Run: Enhance decision-making leveraging business experimentation

Unlock a world of possibilities with Trial Run, a cloud-based test management solution. The solution enables retail and CPG companies to gather valuable insights into customer behavior and market trends to help retail and CPG companies.

Whether it is pricing, promotions, or store layouts, Trial Run empowers companies to make data-driven decisions for a seamless customer experience and increased revenue.

2. Cogentiq Personalization: Improve customer shopping experience

Cogentiq Personalization is an AI-powered platform that enhances the shopping experience by delivering the Next Best Experience at every stage of the customer journey in real-time.

It supports personalized recommendations, real-time customer interactions, emotional and behavioral analysis, dynamic deep-learning models, and effective digital interventions.

Cogentiq Personalization also integrates the latest Generative AI and AI Agentic approaches to allow retailers to personalize actions at scale.