The more technology advances, the more it’s integrated into our daily lives. Even as you read this article, I’d venture a guess that you have several Internet-connected devices within arm’s reach. As we continue down these innovative pathways, we’ll continue to see technology become more important to our day-to-day living. The lines between what we do online and in real life will begin to blur. And as people change their behaviors, marketers, salespeople, and customer support reps will need to react.