Top Australian Bank relied on outdated approach for insight and personalization methods led to inefficiencies, missed growth opportunities, and limited customer impact
Key challenges
Fragmented data slowed targeting precision
Siloed modeling hindered campaign efficiency
No unified customer view across channels
Static, rule-based campaigns lacked adaptability.
Boost customer activation & reach-outs to meet industry benchmarks
The solution
Personalized Feature Store
Delivered a 360-degree customer view
Integrated structured and unstructured data
Audience Segmentation
AI Recommended Audience
Quantify Digital activity Index to drive targeted growth
1
Understanding client needs
Conducted workshops with key teams
Researched customer lifecycle behaviors
Identified engagement and growth opportunities
2
AI-powered Recommendation
Model arbitration for next-best action
Omni-channel targeting for revenue growth
Predictive modeling scaled across marketing campaign
3
Personalization at Scale
Automated refresh of features and models
Continuous proactive model monitoring
Optimized sales
AI-driven up-sell and cross-sell recommendations
Targeted product suggestions
Improved growth prospects
Enhanced campaign execution
Activated Campaigns via Predictive Intelligence
Deeper personalization and smarter decisioning
Customer value gain
Customer Engagement Growth
Retention Performance Uplift
Intelligent Revenue Scaling
Transform your enterprise with AI that delivers
