A global CPG leader faced significant deviations from planned profit margins, despite no identifiable problems. Fractal discovered that disorganized data, disjointed reporting systems, and poor visibility in performance metrics had created a complex web of inefficiencies. Without granular analytics capabilities, the company couldn’t identify root causes or implement effective solutions. Multiple data systems and reporting versions prevented profitability improvement, while poor visibility across customers, products, and brands hindered strategic decision-making. Data latency and low confidence in reports compounded the dysfunction.