85% prediction accuracy
80% less manual effort
Real-time margin insights
Multi-market optimization
A global CPG leader faced significant deviations from planned profit margins, despite no identifiable problems. Fractal discovered that disorganized data, disjointed reporting systems, and poor visibility in performance metrics had created a complex web of inefficiencies. Without granular analytics capabilities, the company couldn’t identify root causes or implement effective solutions. Multiple data systems and reporting versions prevented profitability improvement, while poor visibility across customers, products, and brands hindered strategic decision-making. Data latency and low confidence in reports compounded the dysfunction.
Key challenges
Poor visibility into brand performance and other key metrics
Complex data scattered across disparate sources
Sluggish manual decision-making processes
No single source of truth for profitability
The solution
Data integration
Automated collection
Unified definitions
Harmonized hierarchies
Advanced analytics
Predictive modeling
Real-time monitoring
Prescriptive analytics insights
1
Data harmonization
Automated collection
Hierarchy mapping
Source integration
2
Analytics engine
Predictive algorithms
Real-time processing
Margin forecasting
3
Visualization interface
Interactive dashboards
Custom reporting
Intuitive insights
Operational efficiency
80% manual effort reduction
Automated P&L updates
Streamlined reporting
Faster decision-making
Strategic insights
Single source of truth
Global performance view
Price negotiation power
Streamlined decision-making
Business growth
Optimized profitability
Profit pool mapping
Strategic focus areas
Quantified impact drivers
Decision fabric
Weaving predictive analytics into everyday workflows
Digital twin
Virtual replicas for scenario planning and testing
Quantum computing
Complex market simulations at unprecedented scale
