AI-driven transaction processing on a scalable big data system
Scalable solution
Multi-source integration
Revenue growth support
Future-ready
A loyalty firm aimed to launch an online-only coalition program, creating a "marketplace of marketplaces" to offer loyalty solutions to eCommerce platforms in the region.
Key challenges
Handling millions of transactions over months
Seamless integration of vendor partners
Scalable tracking and optimization
The solution
Scalable data infrastructure
Integrated transactions and campaigns
Secure, high-performance warehouse
Deployed on-prem SaaS model
Advanced data management
Supports relational & non-relational data
Securely hosted at Fractal
Enabled real-time tracking
1
Data warehouse setup
Scalable storage
Automated ingestion
High-volume optimized
2
Data processing and analytics
Real-time tracking
Monitored campaigns
Merged clickstream & transactions
3
Security and optimization
Secure hosting
Role-based access control
Continuous optimization
Scalable growth
Processed millions of transactions over months
Integrated data sources
Ensured performance
Business impact
Uncovered cross-sell and up-sell
Strengthened coalition program
Helped improve targeting
Advanced insights
Help improve campaign tracking
Enabled loyalty analytics
Data-driven decisions
Scaling for growth
Expanding data capabilities for higher transaction volumes
Enhanced personalization
Using AI for deep customer insights and targeted engagement
Strengthened security
Optimizing data protection and compliance measures
