Scalable solution
Multi-source integration
Revenue growth
Future-ready
The challenge
Building a scalable loyalty marketplace for seamless transactions
A leading loyalty firm aimed to launch an online-only coalition program, creating a "marketplace of marketplaces" to offer loyalty solutions to major eCommerce platforms in the region.
Key challenges
Handling ~1M transactions in six months
Seamless integration of vendor partners
Scalable tracking and optimization
The solution
Optimized data ecosystem
Scalable data infrastructure
Integrated transactions and campaigns
Secure, high-performance warehouse
Deployed on-prem SaaS model
Advanced data management
Supports relational & non-relational data
Securely hosted at Fractal
Enabled real-time tracking
Implementation approach
1
Data warehouse setup
Scalable storage
High-volume optimized
Automated ingestion
2
Data processing and analytics
Real-time tracking
Monitored campaigns
Merged clickstream & transactions
3
Security and optimization
Secure hosting
Role-based access control
Continuous optimization
The impact
Driving scalable and intelligent loyalty solutions
Scalable growth
Processed ~1M transactions in six months
Integrated data sources
Ensured performance
Business impact
Uncovered cross-sell and up-sell
Strengthened coalition program
Improved targeting
Advanced insights
Improved campaign tracking
Enabled loyalty analytics
Data-driven decisions
Looking ahead
Scaling for growth
Expanding data capabilities for higher transaction volumes
Enhanced personalization
Using AI for deep customer insights and targeted engagement
Strengthened security
Optimizing data protection and compliance measures
