18K+
Users identified
4K+
Firms mapped
50%
Anonymous targeted users
Boosted marketing impact
The challenge
Unlocking customer insights pre-registration
A leading technology giant aimed to track potential customers before they registered on its website. The goal was to boost conversion rates by identifying high-engagement, high-intent anonymous users. Additionally, the company sought to unify millions of cookie data points into a single, actionable view.
Key challenges
Unifying cookie data
Boosting conversion rates
Spotting high-intent visitors
Tracing pre-registration journeys
The solution
Understanding customer behavior
Identifying users
Tracked 15M visitors
Identified 1.5M
Mapped to organizations
Behavior insights
Traced activity
Identified intent
Predicted interests
Implementation approach
1
Data processing
Used Hadoop & Hive
Mapped engagement
Extracted data
2
Visualization
Applied Tableau
Identified users
Created unified views
3
Customer matching
Linked users to firms
Predicted behavior
Optimized marketing
The impact
Turning data into actionable insights
User identification
Uncovered 18K+ users
Tracked interactions
Extracted data
Data mapping
Mapped 18K+ users
Linked anonymous visitors
Enhanced insights
Marketing boost
Targeted 50% more users
Improved campaigns
Increased conversions
Looking ahead
Expansion
Scale data mapping for deeper insights
Optimization
Enhance AI models for better accuracy
Engagement
Refine targeting to boost conversions
