Unified customer view
Optimized market effectiveness
Helped to reduce churn and improve loyalty
The challenge
Disconnected data and generic campaigns hindered growth
With a high number of American households owning pets, the pet food market has become increasingly crowded, featuring both generalist brands and specialized providers. Our client, despite its strong foundation in veterinary clinical nutrition, struggled to differentiate itself due to:
Key challenges
Data silos across marketing, CRM, and sales systems, making it hard to get a unified customer view
Campaigns driven by rigid rules and internal priorities, not evolving customer behavior
Difficulty in predicting how marketing programs would impact sales or retention over time
The solution
From fragmented data to intelligent, predictive marketing
Customer intelligence: Built a unified, customer-centric foundation
Integrated CRM, sales, and marketing data
Uncovered behavioral insights and preferences
Identified high-value customer segments
Predictive precision: Enabled data-driven, forward-looking decisions
Simulated campaign and churn outcomes
Optimized timing, messaging, and channels
Linked marketing to business impact
Implementation approach
1
Data unification: Created a single source of truth
Consolidated cross-functional data
Enabled full journey visibility
Standardized key attributes
2
Behavioral modeling: Predicted actions with AI
Mapped purchase and churn triggers
Built dynamic customer personas
Simulated campaign scenarios
3
Decision orchestration: Turned insights into action
Enabled real-time strategy shifts
Matched outreach to lifecycle stage
Automated personalized campaigns
The impact
Delivering clear impact
Data-driven clarity
Achieved a comprehensive, actionable customer view
Single data source helped to enable end-to-end customer insights
Helped improve segmentation and targeting precision
Gained real-time visibility into marketing impact
Marketing effectiveness
Boosted campaign performance and relevance
Help increase response rates through personalization
Helped to improve message timing and channel selection
Help optimize marketing spends with predictive insights
Customer loyalty
Strengthened engagement and retention
Helped reduce churn with tailored outreach
Support to foster deeper brand connection and trust
Guided to improve customer satisfaction and lifetime value
