Intelligent front-end platform
Early warning system
Drivers’ discovery module
Simulator module
The challenge
Insights for long-term success
A leading global Consumer Packaged Goods (CPG) company sought to predict and identify growth opportunities across multiple markets and product lines, including household detergents and food products. The company looked for strategic approach to uncover potential growth areas for future scenarios, ensuring a sustainable path forward.
Key challenges
Cross-functional teams analyzed growth and decline across business areas
Identified trends to guide decisions across diverse markets and products
Insights were key to long-term profitability and sustainability
The solution
Strategic actions for growth and profitability
Growth driver analytics
Identified growth opportunities
Forward view of performance
Enabled pre-emptive actions
Pre-emptive actions
Enabled data-driven decisions
Focused on profitability
Restored demand
Implementation approach
1
Bayesian network
Captured interrelationships
Integrated KPIs
Measured impacts
2
Driver and elasticity mapping
Analyzed growth impacts
Identified key drivers
Mapped elasticity
3
Lead-lag analysis
Enabled proactive growth adjustments
Analyzed relationships for change
Used KPIs to address shifts
The impact
Driving strategic impact through data-driven insights
Early warning system
Forecasted sales momentum
Identified intervention areas
Enabled proactive decisions
A Drivers discovery module
Identified momentum levers
Enhanced insights for impact
Uncovered key drivers
Simulator module
Enabled investment adjustments
Predicted outcomes
Tested scenarios
Looking ahead
Enhanced predictive capabilities
Further refine forecasting models for more accurate predictions
Expansion of the Drivers discovery module
Broaden the scope of market drivers to unlock additional growth opportunities
Advanced scenario simulation
Integrate more variables into the simulator for deeper scenario analysis
