200M+
Customers served
80%
Time reduction
10+
Use cases
360°
Customer view
The challenge
Breaking down data silos
A Fortune 50 multinational retail bank serving over 200 million customers faced a critical challenge: Fragmented customer data across operational silos was creating a disconnected customer experience and preventing optimal team performance.
Key challenges
Disconnected customer intelligence across business units
Limited ability to scale personalized insights
Reliance on basic rule-based decisioning
Lack of real-time actionable intelligence
The solution
Cogentiq Personalization framework
Unified intelligence hub
360° customer view accessible across silos
Self-service analytics platform
Continuous learning AI models
AI-powered decisioning
Automated personalization at scale
Real-time insight generation
Seamless systems integration
Implementation approach
1
Discovery & design
Assessed team objectives
Created architecture
Developed requirements
2
Development & testing
Built AI/ML models
Tested initial MVP
Refined from feedback
3
Enterprise rollout
Phased implementation
Team enablement
Continuous optimization
The impact
Measurable enterprise-wide results
Operational excellence
80%
Time reduction
Consolidated data view
Self-service analytics
Automated insights
Customer experience
45%
Satisfaction increase
Personalized engagement
Faster response times
Relevant interactions
Business growth
3.3x
Use case expansion
10+ active use cases
Improved efficiency
Significant savings
Looking ahead
Expanded use cases
Rolling out across additional business units
Expanded use cases
Rolling out across additional business units
Advanced automation
Further optimizing customer interactions
