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Case Studies

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Transforming insurance sales compliance with behavioral science

Transforming insurance sales compliance with behavioral science

Transforming insurance sales compliance with behavioral science

How game-based behavioral interventions reduced misconduct across multiple branches

How game-based behavioral interventions reduced misconduct across multiple branches

Significant drop in terminations

Fewer warnings

Cautions reduction

Multiple sites transformed

The challenge

The challenge

Breaking the mold of old-school compliance

Breaking the mold of old-school compliance

A private sector insurer with large sales staff struggled with pervasive mis-selling despite strict enforcement measures. Traditional compliance mechanisms such as surprise audits and disciplinary actions proved profoundly ineffective: new and experienced employees alike engaged in rampant ongoing misconduct.

Key challenges

  • Endemic mis-selling throughout the branch network

  • Workplace culture lacked moral constraints

  • Unethical sales practices normalized

  • Punitive compliance measures ignored

Conversations to conversions
Conversations to conversions
Conversations to conversions

The solution

Gamified behavioral framework for sales culture renewal

Gamified behavioral framework for sales culture renewal

Unified intelligence hub

Game-based research methods

Behavioral pattern analysis

Bias and emotion mapping

Science-driven strategy

Structural role modifiers

Tactical behavior interventions

Cultural transformation initiatives

Implementation approach

Implementation approach

1

Discovery and analysis

  • Initiated Ethnolab sessions

  • Mapped behaviors

  • Identified key drivers

2

Solution design

  • Constructed frameworks

  • Calibrated interventions

  • Configured measurement tools

3

Enterprise rollout

  • Systematic deployment

  • Role implementation

  • Impact monitoring

The impact

The impact

Conduct & compliance cultural revolution

Conduct & compliance cultural revolution

Operational Excellence

Significant terminations reduced

  • Supported regulatory alignment

  • Ethical practices adopted

  • Revitalized culture

Risk management

Warnings decreased

  • Reinforced controls

  • Refined oversight practices

  • Sustained transformation

Cultural shifts

Cautions down

  • Instilled ethical norms

  • Broadened understanding

  • Supported long-term benefits

Looking ahead

Looking ahead

Predictive insights

  • Identifying risks before escalation

Gamified training

  • Reinforcing values through immersive learning

Cultural evolution

  • Embedding ethical practices globally

Transform your enterprise with AI that delivers

All rights reserved © 2025 Fractal Analytics Inc.

Registered Office:

Level 7, Commerz II, International Business Park, Oberoi Garden City,Off. W. E.Highway, Goregaon (E), Mumbai City, Mumbai, Maharashtra, India, 400063

CIN : U72400MH2000PLC125369

GST Number (Maharashtra) : 27AAACF4502D1Z8

All rights reserved © 2025 Fractal Analytics Inc.

Registered Office:

Level 7, Commerz II, International Business Park, Oberoi Garden City,Off. W. E.Highway, Goregaon (E), Mumbai City, Mumbai, Maharashtra, India, 400063

CIN : U72400MH2000PLC125369

GST Number (Maharashtra) : 27AAACF4502D1Z8

All rights reserved © 2025 Fractal Analytics Inc.

Registered Office:

Level 7, Commerz II, International Business Park, Oberoi Garden City,Off. W. E.Highway, Goregaon (E), Mumbai City, Mumbai, Maharashtra, India, 400063

CIN : U72400MH2000PLC125369

GST Number (Maharashtra) : 27AAACF4502D1Z8