82%
Drop in terminations
62%
Fewer warnings
65%
Cautions reduction
400+
Sites transformed
The challenge
Breaking the mold of old-school compliance
A major private sector insurer with 10,000+ sales staff struggled with pervasive mis-selling despite strict enforcement measures. Traditional compliance mechanisms such as surprise audits and disciplinary actions proved profoundly ineffective: new and experienced employees alike engaged in rampant ongoing misconduct.
Key challenges
Endemic mis-selling throughout the branch network
Workplace culture lacked moral constraints
Unethical sales practices normalized
Punitive compliance measures ignored
The solution
Gamified behavioral framework for sales culture renewal
Unified intelligence hub
Game-based research methods
Behavioral pattern analysis
Bias & emotion mapping
Science-driven strategy
Structural role modifiers
Tactical behavior interventions
Cultural transformation initiatives
Implementation approach
1
Discovery and analysis
Initiated Ethnolab sessions
Identified key drivers
Mapped behaviors
2
Solution design
Constructed frameworks
Calibrated interventions
Configured measurement tools
3
Enterprise rollout
Systematic deployment
Role implementation
Impact monitoring
The impact
Conduct & compliance cultural revolution
Operational Excellence
82%
Terminations reduced
Compliance strengthened
Ethical practices adopted
Revitalized culture
Risk management
62%
Warnings decreased
Reinforced controls
Enhanced oversight
Sustained transformation
Cultural shifts
65%
Cautions down
Instilled ethical norms
Amplified awareness
Achieved lasting impacts
Looking ahead
Predictive insights
Identifying risks before escalation
Gamified training
Reinforcing values through immersive learning
Cultural evolution
Embedding ethical practices globally
