80% cost reduction
3X faster analysis
Improved CX insights
Standardized KPIs
The challenge
Unlocking data-driven strategic insights
A Fortune 50 technology company sought to harness its enterprise data to answer critical strategic questions about customers, products, geographies, and sales channels. Despite recognizing underperformance in certain areas, the company lacked the insights needed to take corrective action.
Key challenges
Inefficient marketing resource allocation
Limited visibility into performance vs. plans and budgets
Inconsistent performance across products, channels, and segments
The solution
Strategic data enablement
Centralized data
Unified diverse data
Enhanced quality via ETL
Optimized star-schema model
Advanced insights
Self-service insights
Predictive forecasting
Automated alerts
Implementation approach
1
Visualization and dashboards
Real-time insights
Standardized reporting & KPIs
“Why-what-how” analysis
2
Automation and alerts
Risk alerts and monitoring
Strategic monitoring
Streamlined reporting
3
Phased rollout
Data mart development
Gradual dashboard deployment
Launched in a year
The impact
Efficiency through analytics
Unified data
80% simpler decisions
Accurate insights
Consistent KPIs
Faster decisions
Analysis: 13 → 3 days
Streamlined reporting
Quicker market response
Better insights
Identified satisfaction drivers
Smarter resource allocation
Stronger data strategies
Looking ahead
Continuous optimization
Enhance predictive analytics for deeper insights
Scalable expansion
Extend data-driven strategies across new markets
Automation and AI
Leverage AI to further streamline decision-making
