Introduction
Getting everyone to speak the same language
India faces a challenge in ensuring equal access to public services due to its diverse languages and varying levels of technology literacy. This digital divide complicates the delivery of information and services, limiting the government’s goal of universal accessibility. The complex interplay of different languages adds another layer of difficulty. Developing a centralized information system that meets the broad range of user needs is essential for overcoming these barriers and moving toward an inclusive digital future.
The Challenge
Bridging the communication divide
India’s diverse population presents a hurdle in achieving universal service due to varying degrees of linguistic and technological literacy. The disparity in users’ ability to interact with technology complicates the delivery of information and services, creating an uneven digital landscape.
Enhancing user engagement
The linguistic variety across India’s extensive user base introduces complexities in communication, impeding the government’s mission for universal accessibility. This language barrier restricts the effective dissemination of crucial information and services, limiting user engagement.
Tailoring access to user needs
A centralized information system was imperative to meet the varying technological proficiencies and device preferences. The challenge was to develop a solution that could adapt to this spectrum of needs, ensuring seamless information access for every individual.
Access to safe blood and blood components is a key step in the Government of India’s mission to achieve Universal Health Care for all by 2030. The integration of the Virtual Assistant with the Central Blood Bank Management System would play a critical role during emergencies by allowing people to instantly track and get real-time blood availability at a blood bank near them. ~Shridhar Marri, CEO, and co-founder of Senseforth.ai
The Solution
Innovating for inclusivity
To address these barriers, Senseforth.ai (a Fractal company) was commissioned to develop an AI-powered virtual assistant that enables seamless access to government services. ‘Ask UMANG’, a centralized information delivery system was engineered after thoroughly analyzing the diverse needs of the Indian population, with a focus on language preferences. This strategic understanding led to the development of a multilingual virtual assistant, enhancing the accessibility of the platform’s services.
The design of ‘Ask UMANG’ aimed at overcoming language barriers, resulting in a user-friendly assistant proficient in multiple languages. This innovative feature has simplified the user journey, enabling effortless engagement with the platform.
What we provided:
‘Ask UMANG’: a beacon of accessibility
