Comprehensive foundation
Stakeholder engagement
Successful deployment
Future enhancement
The challenge
Transforming healthcare digital engagement
In the highly competitive healthcare and nutrition sector, offering a user-friendly website with easy navigation, accessible content, and a personalized experience is crucial for delivering value. Our client, a leader in this field, faced several challenges in optimizing their online presence to better serve healthcare professionals (HCPs).
Key challenges
No tailored guidance hindered deeper connections
HCPs struggled to find key medical nutrition content
Weak user experience led to minimal time spent online
The solution
Enhanced HCP engagement with intelligent solution
Advanced chatbot and personalization
Developed AMANDA chatbot (non-gated and gated versions)
Enhanced access to products, tools, and content
Personalized interactions for logged-in users
AI integration and content management
Used Azure OpenAI and AI Search for efficient query handling
Created summarization module for session analysis
Automated content updates for real-time accuracy
Implementation approach
1
Stakeholder engagement
Gathered HCP needs through discussions
Finalized solution architecture
Defined user flows for interactions
2
Q&A and summarization modules
Built Q&A with Azure OpenAI
Created efficient chunking strategies
Developed summarization API for trend analysis
3
Front end and personalization
Designed brand-aligned interface
Integrated personalized chatbot
Automated content updates
The impact
Progressing with purpose, enhancing for the future
Planning and design
Assessed requirements and finalized design
Ensured alignment with technical goals
Established a clear roadmap for implementation
Development and refinement
Enhanced system based on insights
Developed and fine-tuned the solution
Collected stakeholder feedback for improvements
Testing and deployment
Completed thorough UAT
Successfully deployed the solution
Set the stage for Phase 2 enhancements
Looking ahead
Enhanced functionality
Focus on expanding AMANDA’s capabilities for better user engagement
Continual improvement
Ongoing feedback loops to fine-tune the system and optimize performance
Long-term value
Anticipated full realization of deployment benefits within the next 1-2 months
