Improved monthly active users
Performance tracking optimized
The challenge
Enhance customer engagement and acquisition for competitive edge
The global technology company faced the challenge of launching a new payments application in a highly competitive market, with strong competition from local payment technology companies and banks. To gain a competitive edge, the company had to effectively monitor application performance, optimize marketing spend, and drive customer acquisition and engagement
Key challenges
Disconnected customer experience across channels
High reliance on reactive retention offers
Manual, inconsistent customer insights
Rising customer acquisition costs
The solution
AI-driven growth: Transforming customer experience and fueling business success
Consolidated assessment framework
Assessed key project requirements, including performance monitoring and acquisition cost allocation
Set up a centralized framework to evaluate pre- and post-launch performance
Measured the impact of marketing initiatives on adoption and market share
AI-powered solution
Forecasted growth, budgets, and evaluated the impact of marketing activities on sign-ups
Developed AI solution to track key metrics like transaction failures daily and weekly
Identified key drivers of customer engagement for optimized performance
Implementation approach
1
Data integration
Unified customer data
Established baselines
Built predictive models
2
Experience design
Mapped customer journeys
Created intervention flows
Developed automation rules
3
Value delivery
Deployed predictive system
Enabled proactive engagement
Measured impact
The impact
Intelligent insights for sustainable growth
Advanced automation
Further optimizing customer interactions
Looking ahead
Unlock new growth avenues
Roll out solutions across additional business units
Deeper customer understanding
Incorporate new customer touchpoints
Hyper-personalized experiences
Further optimizing customer interactions
