17+ use cases prioritized
Scaled across markets
The challenge
Leveraging data for business success
The bank set its sights on redefining corporate banking by expanding market share and entering new markets. Embracing the future of data-driven decision-making, the bank aimed to streamline data dissemination to unlock timely, predictive insights and drive transformative growth.
Key challenges
Lead with innovation to capture new corporate opportunities
Leverage cutting-edge insights to shape proactive strategies
Pioneer expansion into high-growth markets
The solution
A customized personalization framework
Personalization for relationship managers
Built AI-driven personalization framework
Identified signals via RM workshops
Boosted corporate market share
Implementation approach
1
Discovery and design
Assess team objectives
Creating the architecture
Develop requirements
2
Development and testing
Building AI/ML models
Testing the initial MVP
Refining based on feedback
3
Enterprise Rollout:
Phased implementation
Team enablement
Continuous optimization
The impact
Expanding use case and market share
Advanced automation
Further optimizing customer interactions
Looking ahead
Unlock new growth avenues
Roll out solutions across additional business units
Deeper customer understanding
Incorporate new customer touchpoints
Hyper-personalized experiences
Further optimizing customer interactions
