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Case Studies

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Fractal’s GenAI powered smart-search

Fractal’s GenAI powered smart-search

Fractal’s GenAI powered smart-search

How a major Australian bank improved their search experience

How a major Australian bank improved their search experience

Significant

Savings per year

Highly

Accurate responses

Major

Bounce rate reduction

Strong

CSAT improvement

The challenge

Smarter search, stronger conversions

A major Australian bank sought to enhance the website search experience, aiming for greater context, improved accuracy, and reduced user effort. The objective was to optimize the search feature to drive conversions effectively.

Key challenges

  • High number of webpages

  • High website bounce rate

  • Poor accuracy of exiting search

  • Months spent trying to build internally

The solution

Enhance search with GenAI

Rapid Implementation and Integration

Deployed in weeks

Enabled conversational search

Extracted data from key sources

Enhanced User Experience

Provided accurate responses

Streamlined search results

Boosted user satisfaction

The impact

Faster, smarter, and more efficient

Productivity improvement

Faster response to MI queries

Automation in filtering and tagging