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Case Studies

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Fractal’s GenAI powered smart-search

Fractal’s GenAI powered smart-search

Fractal’s GenAI powered smart-search

How a Australian bank improved their search experience

How a Australian bank improved their search experience

Savings per year

Accurate responses

Bounce rate reduction

CSAT improvement

The challenge

Smarter search, stronger conversions

An Australian bank sought to enhance the website search experience, aiming for greater context, improved accuracy, and reduced user effort. The objective was to optimize the search feature to drive conversions effectively.

Key challenges

  • High number of webpages

  • High website bounce rate

  • Poor accuracy of exiting search

  • Months spent trying to build internally

The solution

Enhance search with GenAI

Rapid Implementation and Integration

Deployed in weeks

Enabled conversational search

Extracted data from key sources

Enhanced User Experience

Provided accurate responses

Streamlined search results

Improved user experience

The impact

Faster, smarter, and more efficient

Productivity improvement

Faster response to MI queries

Automation in filtering and tagging