Strategic pricing adjustments
Profit growth
Advanced revenue growth management (RGM) platform
Insight automation
The challenge
Driving profitability through smart pricing
A global CPG manufacturer aimed to drive consistent profit growth while navigating a challenging market landscape. With no price changes over the past three years and limited analytics maturity, the business needed a strategic approach to optimize pricing and enhance execution.
Key challenges
Heuristic-based tools needed data-driven, customer-specific planning
Smart pricing was crucial for execution and profitability
Three years without price changes impacted margins
Sustaining growth despite stable revenue
The solution
Framework for excellence
Ways of working
Business-led agility
Integrated teams
Continuous engagement
Holistic RGM strategy
Pricing synergies
Data-driven experiments
Leadership-backed strategy
Implementation approach
1
Opportunity identification
RGM levers
Pricing opportunities
Competitive analysis
2
Scenario planning
Price diagnostics
Financial modeling
Impact analysis
3
Execution and tracking
Pricing alignment
Implementation tracking
Competitive monitoring
The impact
Strategic outcomes
Pricing gains
Steady upward pricing trend over recent years
Upward trend maintained across 2021 and 2022
Steady profit expansion
Financial uplift
Growth recorded in Q1 2023
Optimized margins
Data-driven decisions
Tech advantage
Always-on RGM
Cloud automation
Integrated pipelines
Looking ahead
Scaling smart pricing
Expand data-driven pricing strategies
Enhanced automation
Strengthen AI-driven decision-making
Sustained growth
Drive long-term profitability and efficiency
