Strategic pricing adjustments
Consistent profit growth
Advanced revenue growth management (RGM) platform
Automated insights
The challenge
Driving profitability through smart pricing
A leading global CPG manufacturer aimed to drive consistent profit growth while navigating a challenging market landscape. With no price changes over the past three years and limited analytics maturity, the business needed a strategic approach to optimize pricing and enhance execution.
Key challenges
Heuristic-based tools needed data-driven, customer-specific planning
Smart pricing was crucial for execution and profitability
Three years without price changes impacted margins
Sustaining 6-7% growth despite stable revenue
The solution
Framework for excellence
Ways of working
Business-led agility
Integrated teams
Continuous engagement
Holistic RGM strategy
Pricing synergies
Data-driven experiments
Leadership-backed strategy
Implementation approach
1
Opportunity identification
RGM levers
Pricing opportunities
Competitive analysis
2
Scenario planning
Price diagnostics
Financial modeling
Impact analysis
3
Execution and tracking
Pricing alignment
Implementation tracking
Competitive monitoring
The impact
Strategic outcomes
Pricing gains
0-12% price hikes (3 years)
7% (2021), 12% (2022)
6-7% profit growth
Financial uplift
6% Q1 2023 growth
Optimized margins
Data-driven decisions
Tech advantage
Always-on RGM
Cloud automation
Integrated pipelines
Looking ahead
Scaling smart pricing
Expand data-driven pricing strategies
Enhanced automation
Strengthen AI-driven decision-making
Sustained growth
Drive long-term profitability and efficiency
