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Case Studies

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Transforming buying journeys to generate $1B in CLV

Transforming buying journeys to generate $1B in CLV

Transforming buying journeys to generate $1B in CLV

How AI-driven insights boost conversions, revenue, and efficiency

How AI-driven insights boost conversions, revenue, and efficiency

25%

Rise in conversions

$1B+

Annual CLV

50%

Revenue growth

12%

Drop in call volume

The challenge

Unlocking digital sales: Eliminating buying friction to drive conversions

Many potential customers abandon their purchase journey due to confusion, lack of information, overwhelming or insufficient choices, complex navigation, and ineffective design elements. A Fortune 100 B2C tech company with 1.5M daily digital visitors struggled with low conversion rates (0.8-1.2%) and limited omnichannel sales. Despite extensive reports on customer journeys, heat maps, and exit rates, the company lacked visibility into why customers abandoned their purchases, and which digital experience improvements would drive meaningful impact.

To address this, Fractal developed AIDE, an innovative, patent-pending technology that uncovers hidden causes of buying friction and drives significant improvements in digital-first purchase experiences.

Key challenges

  • Unclear reasons behind customer drop-offs

  • Low digital conversion rates despite high traffic

  • Lack of actionable insights from existing analytics

  • Difficulty in prioritizing digital experience improvements

  • Complex purchase journeys in subscription-driven industries

The solution

Smart analytics for digital success

AI-powered insights

Detects anomalies

Uncovers root causes

Pinpoints friction points

Automated intelligence

Scales data analysis

Identifies drop-offs

Rank fixes by impact

Implementation approach

1

Real-time tracking

  • Tracks performance

  • Optimizes design

  • Delivers UX insights

2

Agile execution

  • Fast POC iteration

  • Smooth integration

  • Actionable insights

3

Rapid deployment

  • Fast decision war room

  • Cuts action time

  • Seamless tech integration

The impact

Driving growth and efficiency

Digital growth

  • +25% conversion rate

  • $1B+ incremental CLV

  • Higher engagement

Revenue boost

  • +50% revenue

  • Smarter chat triggers

  • Better lead conversion

Efficiency gains

  • -12% call volume

  • Improved self-serve

  • Lower support costs

Looking ahead

Advanced AI insights

  • Expanding AI capabilities for deeper analytics

Smarter automation

  • Enhancing automation for faster decision-making

Continuous optimization

  • Driving ongoing improvements for sustained growth