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Case Studies

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Enhance marketing with smart store selection

Enhance marketing with smart store selection

Enhance marketing with smart store selection

How a payment provider applied data intelligence to enhance retail marketing

How a payment provider applied data intelligence to enhance retail marketing

High accuracy

Sharp fill rates

Enabled smart offers

Found digital targets

The challenge

The challenge

Optimizing retail marketing with location insights

Optimizing retail marketing with location insights

A payment provider aimed to link shoppers' home locations with preferred stores. The goal was to enhance marketing strategies and optimize store-related decisions.

Key challenges

  • Identifying accurate home-store relationships

  • Enhancing marketing personalization

  • Optimizing store location decisions

The solution

Smart location-based marketing

Smart location-based marketing

Data processing

Cleaned geo data

Matched external sources

Structured insights

AI matching

Used probabilistic search

Located merchants

Tracked cardholder behavior

Implementation approach

Implementation approach

1

Personalized marketing

  • Targeted offers

  • Expanded reach

  • Boosted engagement

2

Strategic growth

  • Optimized locations

  • Predicted trends

  • Strengthened partnerships

3

Data-driven decisions

  • Data-driven strategy

  • Refined segmentation

  • Enhanced intelligence

The impact

The impact

Enhanced data intelligence for retail success

Enhanced data intelligence for retail success

High accuracy

  • High level of accuracy achieved in data mining

  • Reliable matching outcomes observed

  • Consistent progress in learning performance

Improved data coverage

  • High fill rate

  • Informed view of retail operations

  • More targeted promotions

Targeted marketing

  • Identified shopper locations

  • Enabled outreach

  • Digital targeting

Looking ahead

Looking ahead

Expanded accuracy

  • Improvements in mining, matching, and learning

Data enrichment

  • Higher fill rates for deeper insights and offers

Smarter targeting

  • Advanced personalization for better engagement

All rights reserved © 2025 Fractal Analytics Inc.

Registered Office:

Level 7, Commerz II, International Business Park, Oberoi Garden City,Off. W. E.Highway, Goregaon (E), Mumbai City, Mumbai, Maharashtra, India, 400063

CIN : U72400MH2000PLC125369

GST Number (Maharashtra) : 27AAACF4502D1Z8

All rights reserved © 2025 Fractal Analytics Inc.

Registered Office:

Level 7, Commerz II, International Business Park, Oberoi Garden City,Off. W. E.Highway, Goregaon (E), Mumbai City, Mumbai, Maharashtra, India, 400063

CIN : U72400MH2000PLC125369

GST Number (Maharashtra) : 27AAACF4502D1Z8

All rights reserved © 2025 Fractal Analytics Inc.

Registered Office:

Level 7, Commerz II, International Business Park, Oberoi Garden City,Off. W. E.Highway, Goregaon (E), Mumbai City, Mumbai, Maharashtra, India, 400063

CIN : U72400MH2000PLC125369

GST Number (Maharashtra) : 27AAACF4502D1Z8