A leading Middle East conglomerate, operating across multiple countries, was facing challenges in driving deeper engagement with millions of users of its rewards and lifestyle app and in unlocking new revenue streams.
Key challenges
Engagement levels within the app were not translating into deeper relationship.
One-size-fits-all campaigns led to missed growth opportunities.
Limited ability to deliver real-time, tailored recommendations.
The solution
Personalized feature store
Built a centralized Customer data hub
Delivered a 360-degree customer view
Integrated structured and unstructured data
Audience Segmentation
AI recommended audience
Quantify digital activity Index to drive targeted growth
1
Understanding client needs
Conducted workshops with key teams
Researched customer lifecycle behaviors
Identified engagement and growth opportunities
2
AI-powered recommendation
Model arbitration for next-best action
Omni-channel targeting for revenue growth
Predictive modeling scaled across marketing campaign
3
Personalization at scale
Automated refresh of features and models
Continuous proactive model monitoring
Optimized sales
AI-driven up-sell and cross-sell recommendations
Targeted product suggestions
Improved growth prospects
Enhanced campaign execution
Activated campaigns via predictive intelligence
Deeper personalization and smarter decisioning
Customer value gain
Customer engagement growth
Retention performance uplift
Intelligent revenue scaling
Transform your enterprise with AI that delivers
