The telecommunications giant struggled with inefficient campaign management processes that hindered their ability to respond quickly to market opportunities.
Key challenges
2-3 week campaign turnaround times
Analysts trapped in repetitive data tasks
Fragmented data in Azure Synapse
Multi-stage approval bottlenecks
Limited cross-team collaboration
The solution
Strategic Data Foundation
Unified customer data model on AWS Redshift
Automated daily refresh pipelines
Multiple entity-level granular views to strategically support requirements
Intelligent Campaign Platform
Self-service, GenAI powered UI to augment non-technical marketers
Dynamic query generation
Real-time cohort creation and iteration
Live metric visualization for customers and revenue
Enterprise Integration
Automated compliance handling of opt- outs
Team-based collaboration tools
Auditability of saved campaigns
Cross-domain scalability
1
Operational Efficiency
Campaign creation reduced from weeks to hours
Eliminated analyst bottlenecks
Enabled same-day iteration cycles
2
Resource Optimization
Technical talent redeployed
Reduced maintenance overhead
Streamlined approval workflow
3
Business Growth
Data democratization across multiple business domains
Supporting multiple recurring campaigns
Accelerated market response capability
Optimized sales
AI-driven up-sell and cross-sell recommendations
Targeted product suggestions
Improved growth prospects
Enhanced campaign execution
Activated Campaigns via Predictive Intelligence
Deeper personalization and smarter decisioning
Customer value gain
Customer Engagement Growth
Retention Performance Uplift
Intelligent Revenue Scaling
Transform your enterprise with AI that delivers
