A dedicated market intelligence team
Productivity improvement
Faster response to queries
Accuracy in responses
The challenge
Slow response-times to MI-related queries
A global manufacturer was experiencing slow response times for market intelligence-related queries and report requests. The MI team was struggling to find and analyze data about market trends and competition from various sources and documents. A significant amount of the team’s time was spent filtering and tagging relevant content. A significant amount of the team’s time was spent filtering and tagging relevant content.
Key challenges
Timely responses to market intelligence queries
Handles a high volume of monthly queries and reports
Significant time spent collating information
Frequent delays in responding to MI queries
The solution
Implementation of Cogentiq CX
Intelligent data processing
Automated ingestion of market trend documents
Multi-source information collation
Context-aware MI interpretation
AI-powered analytics
Chat interface so MI team can retrieve information in seconds
Automated filtering and tagging of content
Real-time summarization capabilities
Implementation approach
1
Cloud integration
Integrates data from numerous sources
Ensure scalability
Build architecture
2
AI model development
Personalize suggestions
Optimize performance
Train algorithms
3
Agent enablement
Provide insights
Equip agents
Design API
The impact
Measurable business results through automation
Operational excellence
Productivity improvement
Automated content management
Improved efficiency in data processing
Optimized operational workflows
Improved responsiveness
Time reduction
Improved query resolution processes
Rapid access to information
Improved team capabilities
Process automation
Content management
Minimized manual processes for the MI team
Automated filtering
Intelligent tagging
