/

Case Studies

/

Seamlessly link individuals across datasets without a unique identifier

Seamlessly link individuals across datasets without a unique identifier

Seamlessly link individuals across datasets without a unique identifier

How advanced matching algorithms improved data accuracy and efficiency

How advanced matching algorithms improved data accuracy and efficiency

High accuracy boost

Improved matching capabilities

Wider data inclusion

Greater process consistency

The challenge

Overcoming data fragmentation for accurate customer matching

A credit bureau provided analytics and intelligence to local credit rating agencies, leveraging data from multiple sources such as banks, voter IDs, and tax returns to generate credit scores.

Key challenges

  • Inconsistent address formats complicated matching

  • Lack of a common key hindered accurate identification

  • Different IDs across sources made linking records difficult

  • Required better precision, fewer false positives, and a unified view

The solution

Optimized data matching for unified customer insights

Smart matching

Standardized names and addresses

Configurable matching algorithm

Integrated search for better results

High accuracy and efficiency

More consistent match outcomes

Seamlessly linked records

Created a unified customer view

Implementation approach

1

Data standardization

  • Standardized data

  • Removed extraneous elements

  • Segmented addresses

2

Advanced search and matching

  • Matched via pin codes

  • Used dcrypt for accuracy

  • Surfaced leading matches

3

Validation and optimization

  • Compared match scores

  • Validated manually

  • Refined algorithms

The impact

Enhanced data matching and accuracy

Accuracy boost

  • Improvement on addresses

  • Refined matching precision

  • Improved detection precision

Advanced matching

  • Used three algorithms for coverage

  • Integrated search feature

  • Optimized workflows

Better insights

  • Improved decision-making support

  • Single view of customer data

  • Greater consistency in operations

Looking ahead

AI-driven precision

  • Explore advanced AI techniques for even more precise matching

Real-time integration

  • Integrate real-time data sources for dynamic updates

Data expansion

  • Expand the solution to additional datasets for broader insights