Maximized
Media impact
$23MM
Gain in annual traffic
$8MM
Addition in revenue
80%
Cut in measurement time
The challenge
Understanding media impact on web traffic and sales
An online marketplace leveraged cross-media network models to analyze how media influences web traffic and sales
Key challenges
Tracking media and trade impact on sales and visits
Mapping marketing’s impact on the customer journey
Assessing ATL marketing, retail partnerships and competitor impact
The solution
Optimizing cross-media impact for growth
AI-driven modeling
Used Bayesian models for media impact
Identified cross-media effects
Mapped customer journeys
Media influence insights
Connected media channels
Optimized media saturation
Uncovered indirect ad impact
Implementation approach
1
Optimized media spend
Optimized ad scheduling
Improved budget efficiency
Assessed media saturation
2
Data-driven decisions
Measured channel impact
Provided ATL and promotion insights
Assessed competitor influence
3
Automation and scale
Automated insights
Standardized models globally
Integrated AI into workflows
The impact
Smarter ad performance tracking
Optimized media
Strengthened media synergy
Maximized budget use
Enhanced ad impact
Growth and revenue
Increased revenue by $8MM
Added $23MM in traffic
Boosted conversions
Efficiency gains
Cut measurement time by 80%
Enabled real-time tracking
Streamlined decisions
Looking ahead
Future optimization
Continuously refine media strategies using AI-driven insights
Scalability and expansion
Extend the automated measurement framework across regions
Enhanced personalization
Leverage data to tailor marketing for better engagement
