Integrated analysis
Key challenges
A CPG baby food company expanded into e-commerce through its own and third-party stores. While online sales accounted for a considerable amount of the total revenue, consumer behavior tracking was limited for newly launched websites.
Sales and consumer data was scattered across multiple platforms
Lack of a unified view limited insight-driven decision-making
Required an automated, scalable solution for performance monitoring
The solution
E-Commerce insights dashboard
Developed e-commerce dashboard
Monitored sales, behavior, and campaigns
Enabled data-driven decisions
KPI-driven strategy
Identified key KPIs
Applied structured framework
Ensured scalability
1
Data integration and API development
Validated with mock-ups
Integrated multi-source data
Developed APIs
2
Real-time monitoring and analysis
Automated updates
Cross-platform analysis
Data compatibility
3
Actionable insights and scalability
Identified trends
Enabled insights
Scaled growth
Smarter decisions
Identified growth areas
Enabled quick insights
Improved outcomes
Clearer visibility
Cross-platform insights
Easy navigation
Live tracking
Better data management
Automated updates
Integrated sources
Ensured accuracy
Future enhancements
Expand analytics for deeper insights
Scalability and integration
Enhance compatibility across platforms
Continuous optimization
Refine KPIs to drive better performance
