Sales growth
Faster break-even
Longer ROI for small stores
Strategic shift
The challenge
Strategic store remodeling: balancing investment and impact
Remodeling a store is a substantial investment, often costing millions, and can temporarily halt operations, affecting sales and revenue. A top 10 specialty retailer aimed to remodel 27 stores strategically, focusing on measurable benefits.
Key challenges
Sales fluctuations obscured remodeling effects
Finding comparable stores for fair analysis
Temporary closures affected revenue
The solution
Optimized store remodeling with data-driven insights
Data-driven experimentation
Algorithm-based control groups
Statistical sales impact analysis
Trial Run remodeling tests
Actionable insights
Interactive visual analysis
Data-backed decisions
Identified sales drivers
Implementation approach
1
Store-specific testing
Enabled control group simulation
Collected granular data
Applied custom test levers
2
Statistical validation
Used advanced analytics
Adjusted for seasonality
Measured sales impact
3
Interactive analysis
Enabled agile decisions
Built visual dashboards
Identified sales drivers
The impact
Smarter investments, bigger returns
Sales growth
Some stores saw 15%+ sales
Remodeling drove insights
22 stores gained
Financial impact
Small stores: 5–7 years break-even
Large stores: 2.5-year break-even
Optimized ROI
Strategy shift
Prioritized remodeling for large stores
Targeted high-impact sites
Optimized spending
Looking ahead
Expansion
Scale remodeling strategy across more locations
Optimization
Leverage advanced analytics for continuous improvement
Innovation
Integrate AI-driven insights for smarter decision-making
