1 min. read

Self-Service Analytics

Background

The marketing team of a large CPG company wanted to reduce its reliance on outside resources to gain insights from Nielsen data.

Approach

Fractal used Cuddle.ai, its AI-powered analytics tool, and incorporated Nielsen RMS data with pre-configured models for brand and category management teams.

Solution Framework

Accelerated delivery of key brand and category performance metrics from weeks to hours, reducing the client’s cost of external service contracts.

Outcome

The client gained instant answers and actionable insights from the Nielsen data. The insights came significantly faster than in the past and without the need for incremental, outside consultants.