Key challenges
Philips launched a major ChatGPT Enterprise program with Fractal and OpenAI to improve productivity, accelerate technical work. During the pilot, Philips observed high activation and sustained weekly engagement across participating employees.
Users across business and technical teams had different levels of AI maturity. As adoption scaled, Philips wanted better insight into usage patterns and the business value emerging across teams.
Uneven AI maturity across business and technical users
Need to identify high-value workflows beyond individual productivity
Limited visibility into adoption, usage, and impact signals
Perception of Codex as a developer-only tool
Need for hands-on support to reduce setup, access, and readiness friction
The solution
OpenAI leadership
Guided platform adoption and licensing strategy
Delivered product walkthroughs and Codex training
Fractal enablement
Drove enterprise-wide user enablement
Shaped use cases and readiness plans
ChatGPT Enterprise adoption during pilot phase was strong.
Employees rapidly began creating reusable AI assistants tailored to recurring business workflows.
Teams across multiple business functions adopted ChatGPT Enterprise for knowledge work, content creation, research, analysis and workflow automation.
Engineering teams explored how Codex could support software development workflows and improve developer productivity.
Scaling AI across an enterprise is about much more than deploying technology,” said Patrick Mans, Head of Data & AI at Philips. “It requires helping people discover where AI creates value in their daily work and giving them the confidence to apply it responsibly. Fractal played an important role in supporting that adoption journey alongside Philips and OpenAI, helping us turn early enthusiasm into practical experience across the organization.
Patrick Mans
Head of Data & AI Engineering
Scale AI adoption
Expand successful pilot initiatives across functions
Identify and prioritize new high-value use cases
Embed AI in daily work
Equip employees with practical AI skills and guidance
Integrate AI seamlessly into everyday workflows
Philips continues to build on the pilot by expanding AI adoption responsibly, identifying additional high-value use cases, and supporting employees in integrating AI into their daily work.
