/

Case Studies

/

Transforming AI ethics in pharmaceuticals for responsible innovation

Transforming AI ethics in pharmaceuticals for responsible innovation

Transforming AI ethics in pharmaceuticals for responsible innovation

How a pharma company revolutionized data science for ethical innovation

How a pharma company revolutionized data science for ethical innovation

Committed to ethical practices

Holistic support for decision-making

Robust compliance framework

Increased workflow efficiency

The challenge

Navigating AI ethics in pharmaceutical innovation

A global pharmaceutical company faced critical challenges in establishing responsible AI practices across their organization. With increasing regulatory scrutiny and ethical concerns in pharmaceutical AI applications, their existing approach to data science lacked comprehensive ethical guidelines and standardized practices for responsible innovation.

Key challenges

  • Absence of standardized ethical guidelines for AI development and deployment across different pharmaceutical applications

  • Limited integration of responsible AI practices within existing data science workflows and decision-making processes

  • Complex regulatory compliance requirements demanding transparent and accountable AI systems

  • Need for comprehensive documentation and audit trails for AI models in pharmaceutical applications

  • Insufficient tools and resources for implementing ethical considerations in day-to-day operations

The solution

A comprehensive and scalable responsible AI framework

Ethics integration framework

Advanced demand sensing algorithms leveraging machine learning to forecast customer behavior and market trends

Implemented robust fairness assessment protocols and proxy discrimination detection mechanisms

Established detailed guidelines for metric selection and model explainability requirements

Implementation systems

Created centralized knowledge repository platform for accessible ethical guidelines and resources

Integrated evidence-based recommendations through diverse toolkits and research materials

Developed comprehensive machine learning documentation templates for audit readiness

Implementation approach

1

Framework development

  • Conducted comprehensive ethical assessment

  • Established monitoring protocols

  • Created detailed implementation roadmap

2

Knowledge integration

  • Developed centralized resource platform

  • Implemented documentation standards

  • Created training materials

3

Deployment strategy

  • Rolled out organization-wide guidelines

  • Conducted thorough effectiveness testing

  • Established feedback mechanisms

The impact

Transformed and ethical data science practices

Operational Excellence

Department impact

  • Complete integration of ethical guidelines across all data science operations

  • Standardized documentation processes implemented across departments

  • Company-wide decision frameworks improved

Compliance achievement

Regulatory alignment

  • Comprehensive audit trail implementation for all AI models

  • Greater clarity in decision processes

  • Reinforced compliance practices across operations

Performance enhancement

Efficiency gains

  • Efficient ethical assessment of AI systems

  • Quicker decision processes supported by clear rules

  • Streamlined compliance processes

Looking ahead

Enhanced integration

  • Expanding framework globally

Advanced analytics

  • Developing predictive ethics tools

Innovation focus

  • Scaling responsible practices

All rights reserved © 2025 Fractal Analytics Inc.

Registered Office:

Level 7, Commerz II, International Business Park, Oberoi Garden City,Off. W. E.Highway, Goregaon (E), Mumbai City, Mumbai, Maharashtra, India, 400063

CIN : U72400MH2000PLC125369

GST Number (Maharashtra) : 27AAACF4502D1Z8

All rights reserved © 2025 Fractal Analytics Inc.

Registered Office:

Level 7, Commerz II, International Business Park, Oberoi Garden City,Off. W. E.Highway, Goregaon (E), Mumbai City, Mumbai, Maharashtra, India, 400063

CIN : U72400MH2000PLC125369

GST Number (Maharashtra) : 27AAACF4502D1Z8

All rights reserved © 2025 Fractal Analytics Inc.

Registered Office:

Level 7, Commerz II, International Business Park, Oberoi Garden City,Off. W. E.Highway, Goregaon (E), Mumbai City, Mumbai, Maharashtra, India, 400063

CIN : U72400MH2000PLC125369

GST Number (Maharashtra) : 27AAACF4502D1Z8