ConsumerHub is a strategic analytics partner to Fortune 100 companies helping smart decision-making using AI & analytics. It's a platform that powers consumer-centric businesses by transforming insight generation, activation, and commercialization by understanding consumer purchasing, consumption behaviour and sentiment through concentrated social media listening.

Powering a consumer centric business by transforming insight generation, activation and commercialization

Consumer Intelligence

  • Emerging trends spotting.
  • Category contouring.
  • Category adjacencies.
  • Trends in usage patterns & occasions.
  • Consumer need gaps identification.

Competitive Intelligence

  • Brand performance.
  • Digital share of voice.
  • Innovation idea spotting.
  • Growth curve of the idea & strength.

Content intelligence

  • Content generation for campaigns.
  • Influencer targeting.
  • Consumer interest tracking.
  • Emerging trends analysis.

Commerce Intelligence

  • Integration of eCommerce and consumer insights validating trends and drivers.
  • Explore synergies between online sales and consumer perceptions.
  • Identify opportunity through brand & UPC level sales performance analysis across eCommerce marketplaces and retailers.
  • ¬†Improve visibility of customer inventory to meet service levels, reduce OOS and increase alerts on a near-real-time basis.
  • Improved plan of customer allocations by understanding demand patterns to enable category planning ahead of the season.
  • Broader shopper cluster identifications based on prevalent buying behavior in the category, identify probable bundling item list and feed recommendations.
  • Competitor benchmarking across 1P vs. 3P seller space to feed curated customer strategy for 3P ecosystem.

Commerce Intelligence

  • Integration of eCommerce and consumer insights validating trends and drivers.
  • Explore synergies between online sales and consumer perceptions.
  • Identify opportunity through brand & UPC level sales performance analysis across eCommerce marketplaces and retailers.
  • ¬†Improve visibility of customer inventory to meet service levels, reduce OOS and increase alerts on a near-real-time basis.
  • Improved plan of customer allocations by understanding demand patterns to enable category planning ahead of the season.
  • Broader shopper cluster identifications based on prevalent buying behavior in the category, identify probable bundling item list and feed recommendations.
  • Competitor benchmarking across 1P vs. 3P seller space to feed curated customer strategy for 3P ecosystem.

Our differentiator

Consumer Hub

How we can help you

As we rapidly move towards a changing economy in the post-pandemic world, the platform helps businesses to unlock value by:

  • Capturing intent intent-driven micro micro-moments.
  • Letting AI and data do the decision making.
  • Telling an integrated story of a shopper's journey.
  • Learning and iterating.

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Ready to go

Consumer Hub Consumer Hub

Engineered for scale

Consumer Hub Consumer Hub

AI at the core

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Expert support

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Ready to go

  • Go-live with ready connectors to Twitter and Opoint data (feed into news articles, magazines, reports, blogs).
  • Custom connectors for internal and external data source integration.
  • Translation capability powered by Azure to handle Non-English data.
Consumer Hub

Engineered for scale

  • Micro service-based architecture.
  • Cloud and Platform agnostic.
  • Deploy on all leading cloud service provides (Azure, AWS, GCP).
  • Multi-user platform with user authentication.
Consumer Hub

AI at the core

  • AI based data contextualization to minimize noise.
  • Trainable AI algorithms to fine tune insights.
  • Transparent results.
  • Aspect based sentiment analysis.
  • ML based ambiguous brand names identification
  • Prescriptive insights to enable speed to action
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Expert support

  • Managed Services and Model tuning support.
  • Consulting services and support.
  • Collaborative roadmap planning.
  • Design led UI and storyboarding.
  • Go-live with ready connectors to Twitter and Opoint data (feed into news articles, magazines, reports, blogs).
  • Custom connectors for internal and external data source integration.
  • Translation capability powered by Azure to handle Non-English data.
  • Micro service-based architecture.
  • Cloud and Platform agnostic.
  • Deploy on all leading cloud service provides (Azure, AWS, GCP).
  • Multi-user platform with user authentication.
  • AI based data contextualization to minimize noise.
  • Trainable AI algorithms to fine tune insights.
  • Transparent results.
  • Aspect based sentiment analysis.
  • ML based ambiguous brand names identification
  • Prescriptive insights to enable speed to action
  • Managed Services and Model tuning support.
  • Consulting services and support.
  • Collaborative roadmap planning.
  • Design led UI and storyboarding.

Our People

  • Prateek Trivedi

    Prateek Trivedi

    Principal, CPG & Retail
    • 13+ years of strong consulting and experience in Strategic Client Partnerships and Business Strategy
    • CPG Consulting Leader for Europe region
    • Trusted partner in driving business transformation through analytics with special focus on Marketing Science & Execution, Revenue Growth Management, e-commerce & Consumer and Platform Development
  • Rahul K

    Rahul K

    Senior Consultant/ Product Manager
    • 5 years in consulting building products, delivering scaled analytics and driving business impact for Fortune 500 companies.
    • Building end-to-end scaled solutions on cloud across consumer behavior, market research and e-commerce analytics from ground-up.
    • Strong consulting experience in business strategy centered around e-commerce and D2C analytics.
Move at the speed of your customer with AI-enabled solutions