The viewing patterns of traditional television audiences are rapidly changing, and staying relevant in content requires in-depth analysis.

So how do TV broadcasters forecast media consumption in forensic detail? By combining behavioral science, AI, data engineering and user-centric design.

Fractal’s industry-first content supply chain tool is enabling one of Europe’s leading entertainment companies to anticipate demand with scientific accuracy, up to a year in advance.

Download our whitepaper to discover how we transformed our client’s traditional Content Supply Chain (CSC), leading to perfectly targeted and timed TV, no drama.

Get data on the case

CSC can be transformed with a forensic attention to detail. Fractal created an industry-first TV forecasting system for Europe’s leading media and entertainment company. Result? Up to 30% improvement in forecast accuracy.

CSC: Miami

AI

Algorithms are optimized around past viewing patterns, continually learning in order to provide granular, highly-accurate forecasts

CSC: Miami

Engineering

Data transformations across multiple raw data sources in a serverless fashion gain efficiency and speed, as cloud services allow for speed and scalability

CSC: Miami

Design

User-centric design provides flexible, customizable solutions for schedulers, easing transition and adoption

CSC: Miami

AI

Algorithms are optimized around past viewing patterns, continually learning in order to provide granular, highly-accurate forecasts

CSC: Miami

Design

User-centric design provides flexible, customizable solutions for schedulers, easing transition and adoption

CSC: Miami

Engineering

Data transformations across multiple raw data sources in a serverless fashion gain efficiency and speed, as cloud services allow for speed and scalability

Want to perfect your TV targeting and timing? No drama

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CSC: Miami
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Meet our experts

CSC: Miami
Abhinav Setia

Cloud engineer, Media and Entertainment

CSC: Miami
Chandramauli Chaudhuri

Principal data scientist, Media and Entertainment

CSC: Miami
Sumit Tayal

Client partner, Media and Entertainment

CSC: Miami
Vishwanath Prudhuvi

Senior data scientist, Media and Entertainment