“Fractal’s focus on shrinking consumer attention spans led to the development of Microstimuli, a strategy combining its Customer Genomics platform with neuroscience research. Fractal delivers superior next best experience capabilities using multimodal genAI. Fractal excels in analytics, especially toward the end of the customer lifecycle, with a diverse set of accelerators, solutions, and frameworks. Its behavioral science adoption extends to change management programs, which it combines with the ADKAR model for maximum adoption.”