Digital data tech and the practice of competing with experiences

A disruptive practice is emerging which links data and AI tech with design and customer experience. Firms that do this well are called insights-driven businesses. Know more on why insights-driven businesses inject data science into experience delivery, what goes wrong when firms merge the art of experience delivery with data science & how and where to start transforming design and experience with data tech.


James McCormick, Principal Analyst, Customer Insights, Forrester