Dipita Chakraborty

Dipita is a Chief Practice Officer and leads the Consumer Packaged Goods (CPG) global practice at Fractal, designing and implementing transformative solutions for our clients.

Dipita has over 25 years of experience in enabling decisions with analytics across the largest CPG enterprises globally. She is passionate about driving impact at CPG companies by adopting a user-centric approach and implementing analytics that increase both the speed and value of decisions. Her expertise spans marketing, revenue growth, digital commerce, innovation, consumer and demand analytics.

Dipita founded The Modeling Group, an analytics consulting firm helping Fortune 500 CPG companies allocate marketing and trade promotion resources to drive profitable growth. The organization was later acquired by Nielsen. She has held various global leadership roles at Nielsen, designing & implementing analytics programs for the growth of clients.

She has a keen interest in interconnecting decision spines in organizations, digitization of decisions with AI & engineering, NextGen revenue growth with omnichannel commerce.

She has a Masters in Management and Policy from the University of StonyBrook, the USA, and a BTech in Engineering from IIT Kharagpur, India.