The age of convenience and experience are the past. The age of relevance is here. In this whitepaper you’ll find key insights on the evolution of DTC and understand the essential steps brands need to take on their journey to DX.

Are you looking to build deeper, longer-lasting connections with your consumers? Download our whitepaper to discover why DX is the future. We’ve spoken to leading experts across design, engineering and behavioral science to explore the opportunities offered by DX, and how leveraging AI, empowering personalization in real-time and a community focus are the key drivers to success.

The importance of DX

Why disintermediation is the way forward for your brand

DTC to DX: welcome to the age of relevance

Relevance: the next step for DTC

DTC began in the age of convenience and moved to the age of experience. But now, whether a customer interaction is on an app, on the web or just a shopping moment, you must be relevant, with the right product portfolio and the right proposition to support the consumer’s need-state and expectation.

DTC to DX: welcome to the age of relevance

Customers hold more influence than ever before

Successfully implemented, DX can enable fan communities to be co-creators and turn loyal customers into influencers. In fact, the possibilities of collaboration between thriving customer communities and brands are endless.

DTC to DX: welcome to the age of relevance

AI: a new level of personalization

From individualized recommendations online to real-time personalized content, advanced technology, analytics, ML and AI is allowing us to capture new data signals that are powering personalization like never before.

DTC to DX: welcome to the age of relevance

Long term value through DX

Brands must be prepared to pivot their focus from driving instant purchases, to customer lifetime value by better understanding behavior. Brands need a game plan that lays out what they should disintermediate, and how they will execute.

DTC to DX: welcome to the age of relevance

Relevance: the next step for DTC

DTC began in the age of convenience and moved to the age of experience. But now, whether a customer interaction is on an app, on the web or just a shopping moment, you must be relevant, with the right product portfolio and the right proposition to support the consumer’s need-state and expectation.

DTC to DX: welcome to the age of relevance

AI: a new level of personalization

From individualized recommendations online to real-time personalized content, advanced technology, analytics, ML and AI is allowing us to capture new data signals that are powering personalization like never before.

DTC to DX: welcome to the age of relevance

Customers hold more influence than ever before

Successfully implemented, DX can enable fan communities to be co-creators and turn loyal customers into influencers. In fact, the possibilities of collaboration between thriving customer communities and brands are endless.

DTC to DX: welcome to the age of relevance

Long term value through DX

Brands must be prepared to pivot their focus from driving instant purchases, to customer lifetime value by better understanding behavior. Brands need a game plan that lays out what they should disintermediate, and how they will execute.

Download the whitepaper

Discover how your brand can harness DX to make meaningful consumer relationships.

DTC to DX: welcome to the age of relevance
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Meet our experts

DTC to DX: welcome to the age of relevance
Sagar Shah

Client Partner, Fractal Dimension

DTC to DX: welcome to the age of relevance
Sourabh Agrawal

Lead Engineer, AI@scale, Machine Vision

DTC to DX: welcome to the age of relevance
Kautuk Trivedi

Senior Design Consultant, Qure

DTC to DX: welcome to the age of relevance
Shivani Gupta

Behavioral Science Lead, Fractal Dimension