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Decision making is a not linear Data alone is not enough to solve it

Decision making is a not linear Data alone is not enough to solve it

Our holistic approach to understanding human behavior that drives decision-making

Our holistic approach to understanding human behavior that drives decision-making

Power every human decision in an enterprise: Behavior Architecture™

Power every human decision in an enterprise: Behavior Architecture™

We design solutions to help improve your business outcomes by applying insights from behavioral science, context simulations, gamification, scenario-based research model, and data analytics to test the drivers behind decisions and eliminate the biases of self-reported responses.

We design solutions to help improve your business outcomes by applying insights from behavioral science, context simulations, gamification, scenario-based research model, and data analytics to test the drivers behind decisions and eliminate the biases of self-reported responses.

1

Identify

Product components

  • Cross-platform compatibility

  • Enterprise-grade connectors

  • System-wide integration

  • Streamlined workflows

  • Seamless data flow

Data analytics: What and when of decision-making

2

Decode

Product components

  • Cross-platform compatibility

  • Enterprise-grade connectors

  • System-wide integration

  • Streamlined workflows

  • Seamless data flow

Applied behavioral science: Why of decision-making

3

Design

Product components

  • Cross-platform compatibility

  • Enterprise-grade connectors

  • System-wide integration

  • Streamlined workflows

  • Seamless data flow

Integrated change interventions: How to drive better decisions

Behavior architecture approach

Behavior architecture approach

How behavioral science and AI deliver adoption

Our history

Our history

We have been pioneers in integrating data science, cognitive neuroscience, behavioral economics and non-conscious design to explain and influence consumer and enterprise decision making since 2007

Want to talk more about humanizing AI?

Want to talk more about humanizing AI?

Recognition and achievements

Select Fractal accolades

Named leader

Customer analytics service provider Q2 2025

Representative vendor

Customer analytics service provider Q1 2021

Great Place to Work

9th year running. Certifications received for India, USA, UK, and UAE

Recognition and achievements

Select Fractal accolades

Named leader

Customer analytics service provider Q2 2025

Representative vendor

Customer analytics service provider Q1 2021

Great Place to Work

9th year running. Certifications received for India, USA, UK, and UAE

All rights reserved © 2025 Fractal Analytics Inc.

Registered Office:

Level 7, Commerz II, International Business Park, Oberoi Garden City,Off. W. E.Highway, Goregaon (E), Mumbai City, Mumbai, Maharashtra, India, 400063

Phone: +91 22 6850 5800

Email: investorrelations@fractal.ai

CIN : L72400MH2000PLC125369

GST Number (Maharashtra) : 27AAACF4502D1Z8

Privacy Policy

WB Policy

Supplier Code of Conduct

Terms of Use

Global Code of Conduct

OH&S Policy

Privacy & Cookies

Raise a concern

ESG Policy

Human Rights Statement

Modern Slavery Statement

CSR Policy

ABAC Policy

All rights reserved © 2025 Fractal Analytics Inc.

Registered Office:

Level 7, Commerz II, International Business Park, Oberoi Garden City,Off. W. E.Highway, Goregaon (E), Mumbai City, Mumbai, Maharashtra, India, 400063

Phone: +91 22 6850 5800

Email: investorrelations@fractal.ai

CIN : L72400MH2000PLC125369

GST Number (Maharashtra) : 27AAACF4502D1Z8

Privacy Policy

WB Policy

Supplier Code of Conduct

Terms of Use

Global Code of Conduct

OH&S Policy

Privacy & Cookies

Raise a concern

ESG Policy

Human Rights Statement

Modern Slavery Statement

CSR Policy

ABAC Policy