EthnoLab™ – A differentiated approach from traditional research
Traditional research
Generic
Transactional
Subject to biases
Tests what people say
People talk about decisions
Removed from decision moment
EthnoLab™
Unbiased
Point-of-action
Emotionally engaging
Unearths unmet needs
Contextual and nuanced
People take the decisions
A remote and in-person set-up
Participants are put in a game simulated shopping/consumption context
They have to make quick decisions and tradeoffs for various scenarios
Each game session is followed by in-depth discussions with select few participants
How does it work?
Technical excellence
