EthnoLab™ – A differentiated approach from TraditionAL Research
Traditional research
Surveys/focus groups
People talk about decisions
Removed from decision moment
Generic
Transactional
Subject to biases
Tests what people say
EthnoLab™
People take the decisions.
Point-of-action
Contextual and nuanced
Emotionally engaging
Unbiased
Unearths unmet needs
A remote & In-person setup
Participants are put in a game simulated shopping/consumption context
They have to make quick decisions & tradeoffs for various scenarios
Each game session is followed by in-depth discussions with select few participants
A remote & In-person setup
Participants are put in a game simulated shopping/consumption context
They have to make quick decisions & tradeoffs for various scenarios
Each game session is followed by in-depth discussions with select few participants
How does it work?
IMPACT
Over 120+ Labs with more than 10,000 Research Participants covered across Ethnolab formats.
Connectome
Game to understand emotions.
Conundrum
Game to understand people make decisions.
Game of Life
Game to understand human behaviour in real scenarios.
Custom
Customized games based on your problem context.
Connectome
Game to understand emotions.
Conundrum
Game to understand people make decisions.
Game of Life
Game to understand human behaviour in real scenarios.
Custom
Customized games based on your problem context.