October 28, 2015

Aimia Institute Webinar: Learn What Drives Consumers to Share Their Personal Data


Learn what drives consumers to share their personal data with your brand and why

Session Summary

Consumers today are becoming increasingly aware of the value of their personal data to businesses. Our research indicates that 8 out of 10 consumers will only give their data to a limited number of companies they trust. So what are the primary determinants for people nowadays to want to share their data with your brand?

This one hour webinar will introduce you to actionable insights based on our multi-market consumer research. In conjunction with the Center of Global Brand Leadership, Columbia Business School, Aimia’s team will outline how consumers feel about their personal data being accessed, collected and used by brands. We will also discuss:

  • Consumer motivations: What data are people more or less willing to share and what can alter this?
  • Impact on brand trust: How to make data sharing worthwhile
  • Differing mindsets: How different types of customers approach data sharing differently and what this means for you as a marketer
  • The importance of transparency: Why letting your customers know how you intend to use their data is vital to your relationship with them

After registering, you will receive a confirmation email containing information about joining the webinar.

About the speaker

Aaron Dauphinee 
General Manager, Aimia Institute

As the lead for Aimia’s global thought leadership, Aaron is establishing Aimia as the leading voice and expert for how brands can use data intelligently to deliver value through their marketing efforts.
Aaron has 15+ years of consumer-centric and data-driven marketing, market research, and business-to-business, content-driven marketing experience in both start-up and corporate environments.  Previously, Aaron managed and consulted to a portfolio of Fortune 500 brands in the US and Canadian markets for the small business division of market research firm CEB as well as a holding a number of other marketing strategy and teaching roles.

Martin Hayward
SVP Global Digital Strategy and Futures, Aimia

Martin leads the development of Aimia’s global digital strategy and thought leadership strategy via the Aimia Institute.

Event Date
October 28, 2015