The viewing patterns of traditional television audiences are rapidly changing, and staying relevant in content requires in-depth analysis.
So how do TV broadcasters forecast media consumption in forensic detail? By combining behavioral science, AI, data engineering and user-centric design.
Fractal’s industry-first content supply chain tool is enabling one of Europe’s leading entertainment companies to anticipate demand with scientific accuracy, up to a year in advance.
Download our whitepaper to discover how we transformed our client’s traditional Content Supply Chain (CSC), leading to perfectly targeted and timed TV, no drama.
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CSC can be transformed with a forensic attention to detail. Fractal created an industry-first TV forecasting system for Europe’s leading media and entertainment company. Result? Up to 30% improvement in forecast accuracy.
Algorithms are optimized around past viewing patterns, continually learning in order to provide granular, highly-accurate forecasts
User-centric design provides flexible, customizable solutions for schedulers, easing transition and adoption
Data transformations across multiple raw data sources in a serverless fashion gain efficiency and speed, as cloud services allow for speed and scalability
Want to perfect your TV targeting and timing? No drama
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Meet our experts
Cloud engineer, Media and Entertainment
Principal data scientist, Media and Entertainment
Client partner, Media and Entertainment
Senior data scientist, Media and Entertainment