The age of convenience and experience are the past. The age of relevance is here. In this whitepaper you’ll find key insights on the evolution of DTC and understand the essential steps brands need to take on their journey to DX.
Are you looking to build deeper, longer-lasting connections with your consumers? Download our whitepaper to discover why DX is the future. We’ve spoken to leading experts across design, engineering and behavioral science to explore the opportunities offered by DX, and how leveraging AI, empowering personalization in real-time and a community focus are the key drivers to success.
The importance of DX
Why disintermediation is the way forward for your brand
Relevance: the next step for DTC
DTC began in the age of convenience and moved to the age of experience. But now, whether a customer interaction is on an app, on the web or just a shopping moment, you must be relevant, with the right product portfolio and the right proposition to support the consumer’s need-state and expectation.
Customers hold more influence than ever before
Successfully implemented, DX can enable fan communities to be co-creators and turn loyal customers into influencers. In fact, the possibilities of collaboration between thriving customer communities and brands are endless.
AI: a new level of personalization
From individualized recommendations online to real-time personalized content, advanced technology, analytics, ML and AI is allowing us to capture new data signals that are powering personalization like never before.
Long term value through DX
Brands must be prepared to pivot their focus from driving instant purchases, to customer lifetime value by better understanding behavior. Brands need a game plan that lays out what they should disintermediate, and how they will execute.
Relevance: the next step for DTC
DTC began in the age of convenience and moved to the age of experience. But now, whether a customer interaction is on an app, on the web or just a shopping moment, you must be relevant, with the right product portfolio and the right proposition to support the consumer’s need-state and expectation.
AI: a new level of personalization
From individualized recommendations online to real-time personalized content, advanced technology, analytics, ML and AI is allowing us to capture new data signals that are powering personalization like never before.
Customers hold more influence than ever before
Successfully implemented, DX can enable fan communities to be co-creators and turn loyal customers into influencers. In fact, the possibilities of collaboration between thriving customer communities and brands are endless.
Long term value through DX
Brands must be prepared to pivot their focus from driving instant purchases, to customer lifetime value by better understanding behavior. Brands need a game plan that lays out what they should disintermediate, and how they will execute.
Introduction to DTC
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Successful DTC models
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Components of a successful DTC brand
8:00Download the whitepaper
Discover how your brand can harness DX to make meaningful consumer relationships.
Meet our experts
Sagar Shah
Client Partner, Fractal Dimension
Sourabh Agrawal
Lead Engineer, AI@scale, Machine Vision
Kautuk Trivedi
Senior Design Consultant, Qure
Shivani Gupta
Behavioral Science Lead, Fractal Dimension