Fractal knows that customer analytics is only half the battle, while the other half is implementing the resulting insights in a meaningful way. …Fractal invests a good chunk of its revenue into R&D, and the result is a slew of products that accelerate time-to-value, such as Customer Genomics, its continuously learning personalization engine.
– The Forrester Wave™: Customer Analytics Service Providers Report (Q2 2019)
The 2019 Forrester Wave™ revealed an evolving customer analytics marketplace. Enterprises today are relying on customer analytics service providers (CASPs) to bring transformative changes to their businesses by delivering customer analytics at scale, across the customer organization, improving customer experiences.
Forrester Research assessed each organization in the report on thirty-three different criteria, for three categories, including Current Offering, Strategy and Market Presence. Within the three categories, Fractal also received the highest possible score in 20 out of 33 criteria. These criteria included: Innovation & Transformation, Vertical Competencies & Experience, Personalization and Current Partner Ecosystem.
Download this Forrester Wave™ report to:
- Gain an understanding of the evolving customer analytics landscape
- Evaluate vendors to address your customer analytics challenges
- Learn why you should partner with a CASP to scale your customer analytics across all dimensions.