The Forrester Wave™️: Customer Analytics Service Providers, Q3 2021
In its latest Wave™, Forrester positions Fractal as a “Leader” among Customer Analytics Service Providers and recognizes it for:
- The multidisciplinary approach to problem-solving taken by Fractal Dimension, the new Services vision, by combining AI, engineering, and design to solve our clients’ most complex problems.
- The ability to provide next-best-experience personalization capabilities to clients through emerging techniques such as reinforcement learning, deep learning, image & video analytics, social analytics & more.
- The strong focus on AI ethics to future-proof clients and help balance the new privacy expectations with more personalized experiences as expected by the end-customers. Fractal is one of the only two providers in the evaluation with an AI ethics committee and framework.
- Fractal Dimension’s vision and execution by infusing data management, analytics, domain, and vertical expertise, design, and behavioral science.
- Significant employee engagement by investing both in terms of capital and resources for employee development, learning & opportunities.
The 2021 Forrester Wave™ on Customer Analytics Service Providers will help businesses looking to drive impact to their end customers intelligently. The 30-criterion evaluation highlights the 11 most significant service providers in the space. The full report elaborates on the trends and guides you to choose the right provider that
- Verticalizes services
- Humanizes customers with design research teams
- Takes a disciplined approach to privacy and AI ethics
Fractal takes immense pride in being listed as a Leader in Customer Analytics by the Forrester Wave™ and is always committed to working alongside clients to solve complex business challenges and drive better decisions.