The Forrester Wave™️: Customer Analytics Service Providers, Q3 2021

Ramon Serrallonga

The Forrester WaveTM: Customer Analytics Service Providers, Q3 2021

The Forrester Wave™️: Customer Analytics Service Providers, Q3 2021
In its latest Wave™, Forrester positions Fractal as a “Leader” among Customer Analytics Service Providers and recognizes it for:

  • The multidisciplinary approach to problem-solving taken by Fractal Dimension, the new Services vision, by combining AI, engineering, and design to solve our clients’ most complex problems.
  • The ability to provide next-best-experience personalization capabilities to clients through emerging techniques such as reinforcement learning, deep learning, image & video analytics, social analytics & more.
  • The strong focus on AI ethics to future-proof clients and help balance the new privacy expectations with more personalized experiences as expected by the end-customers. Fractal is one of the only two providers in the evaluation with an AI ethics committee and framework.
  • Fractal Dimension’s vision and execution by infusing data management, analytics, domain, and vertical expertise, design, and behavioral science.
  • Significant employee engagement by investing both in terms of capital and resources for employee development, learning & opportunities.

The 2021 Forrester Wave™ on Customer Analytics Service Providers will help businesses looking to drive impact to their end customers intelligently. The 30-criterion evaluation highlights the 11 most significant service providers in the space. The full report elaborates on the trends and guides you to choose the right provider that

  • Verticalizes services
  • Humanizes customers with design research teams
  • Takes a disciplined approach to privacy and AI ethics

Fractal takes immense pride in being listed as a Leader in Customer Analytics by the Forrester Wave™ and is always committed to working alongside clients to solve complex business challenges and drive better decisions.


Analysts Recognitions

Our Experts

Parameswaran Venkataraman (Param)

Parameswaran Venkataraman (Param)

Chief Design Officer, Fractal Experience
Rahul Desai

Rahul Desai

Client Partner, AIML -ADM
Sagar Shah

Sagar Shah

Client Partner, Fractal Dimension
Suraj Amonkar

Suraj Amonkar

Fellow , AI@Scale, Machine Vision and Conv. AI
Ramon Serrallonga

Ramon Serrallonga

Lead Data Scientist, AIML-ADM