The Problem
60% WEBSITE BOUNCE RATE A major Australian bank sought to enhance the website search experience, aiming for greater context, improved accuracy, and reduced user effort. The objective was to optimize the search feature to drive conversions effectively.
1000+ Webpages
40% Accuracy of exiting search
60% Website bounce rate
6+ Months spent trying to build internally
The Solution
Fractal implemented its GenAI powered Smart search solution in just 8 weeks of time to extract content from the bank’s website and other authorized sources and deliver a conversation experience. The solution was able to effectively address user queries with high accuracy, improving the overall user experience and customer satisfaction.
30%
Bounce rate reduction
91%
Accurate responses
20%
CSAT improvement
18%
Conversion rate increase
8 Weeks
Implementation time
2 MIL
Savings per year
Enable better decision making
