Business Impact delivered

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Up to 50% incremental digital features​​

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Reduction in data to insight cycle time and increase in speed of decisioning by 8X

Features to Mitigate Business Challenges

Fractal has developed AIDE that brings together data engineering, NLP, machine learning, and UI capabilities to help clients obtain the following benefits:

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Easily develop new data features from raw data to power downstream data analytics use cases​​

Detect friction in customer journeys and locate the specific sources i.e. on specific web pages or events

Deep dive into the context of customer dissonance ​using voice of customer analytics​

Prioritize most critical areas based on value loss estimation

Customer Challenges

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Sub-optimal ROI despite large spends in digital marketing to drive traffic to the online channels​

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Decline in the conversion rate through the digital channels​

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Limited explicit feedback received from customers who visit digital channels about their experience​

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More load on the high cost assisted channels due to dissatisfactory customer experiences on self-serve digital channels​ ​

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Limited actionable insights from traditional digital analytics platforms​

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Success Stories

A large telecommunication provider saw a continuous decline in their digital conversion rate. With Fractal’s digital optimization platform AIDE (Automated Insights for Digital Evolution) it got over $1Bn in CLV with reduced friction on the digital journey.

GCP Details​

GCP Services consumed are.

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Google Cloud Storage

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DataProc

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BigQuery

Roles to Engage?​​

Buyer Job Roles:​ 

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VP Digital Analytics​​

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VP Digital Analytics​​

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CMO

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CIO

Company Focus:​

GCP Products

Consumer Packaged Goods

Or

GCP Products

Fashion retailers

with an annual revenue of more than $2Bn

View more

Fractal's Value Proposition

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Omni-channel customer journey analysis​
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User-friendly and intuitive UI for beginners and experts​​
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Root cause analysis of customer pain points/dissonance during digital journey
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Let’s connect to work better, together.

Our email: [email protected]