Fractal Next Best Action
in healthcare
Fractal Next Best Action
in healthcare
Leverage GenAI to automate Health Care Professional (HCP) engagement, optimize sales, and drive higher conversion rates across channels.
Leverage GenAI to automate Health Care Professional (HCP) engagement, optimize sales, and drive higher conversion rates across channels.
Transform HCP engagement with
AI-powered personalization
Boost efficiency and conversion with consolidated data and insights
1
Deliver relevant, context-aware information

1
Deliver relevant, context-aware information

1
Deliver relevant, context-aware information

2
Optimize outreach timing based on engagement segments

2
Optimize outreach timing based on engagement segments

2
Optimize outreach timing based on engagement segments

3
Identifies key HCPs based on prescribing behavior and call notes

3
Identifies key HCPs based on prescribing behavior and call notes

4
Target HCPs through preferred channels and real-time availability

4
Target HCPs through preferred channels and real-time availability

3
Identifies key HCPs based on prescribing behavior and call notes

3
Identifies key HCPs based on prescribing behavior and call notes

4
Target HCPs through preferred channels and real-time availability

4
Target HCPs through preferred channels and real-time availability

Combine GenAI and real-time data with Fractal’s Next Best Action, to help sales teams engage the right HCPs, at the right time with the right message
Turn every HCP touchpoint into a
strategic opportunity
Deliver tailored HCP engagement that turns insights into action and increases revenue



1
Turn deep, data-driven HCP insights into timely, high-conversion actions
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Turn deep, data-driven HCP insights into timely, high-conversion actions
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Drive better conversations and faster conversions with AI-guided next-best actions
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Drive better conversations and faster conversions with AI-guided next-best actions
2
Drive better conversations and faster conversions with AI-guided next-best actions
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Maximize commercial impact with GenAI-driven, personalized HCP engagement across every channel

Personalize HCP engagement
with Next Best Action
Drive deeper HCP engagement with tailored interactions. Deliver the right message to
the right person at the right time—through the right channel
1
Who to engage
Identifies key HCPs using prescribing behavior and call notes
1
Who to engage
Identifies key HCPs using prescribing behavior and call notes
1
Who to engage
Identifies key HCPs using prescribing behavior and call notes
2
What to share
Delivers relevant, context-aware content tailored to each HCP
2
What to share
Delivers relevant, context-aware content tailored to each HCP
2
What to share
Delivers relevant, context-aware content tailored to each HCP
3
How to reach them
Adapts to channel preferences and real-time availability
3
How to reach them
Adapts to channel preferences and real-time availability
4
When to engage
Optimizes timing based on communication segments and behavior patterns
4
When to engage
Optimizes timing based on communication segments and behavior patterns
3
How to reach them
Adapts to channel preferences and real-time availability
3
How to reach them
Adapts to channel preferences and real-time availability
4
When to engage
Optimizes timing based on communication segments and behavior patterns
4
When to engage
Optimizes timing based on communication segments and behavior patterns
Maximize every outcome with
tailored engagement
Drive higher sales and growth with timely, targeted, and effective interactions
Customization and flexibility
Future-proof systems with seamless integration and scalable customization
Customization and flexibility
Future-proof systems with seamless integration and scalable customization
Customization and flexibility
Future-proof systems with seamless integration and scalable customization
Transparent white-box solutions
Deploy on client-cloud with explainable, auditable AI recommendation
Transparent white-box solutions
Deploy on client-cloud with explainable, auditable AI recommendation
Transparent white-box solutions
Deploy on client-cloud with explainable, auditable AI recommendation
Third-party data onboarding
Integrate third-party data and deliver actionable insights across vendor channels
Third-party data onboarding
Integrate third-party data and deliver actionable insights across vendor channels
Third-party data onboarding
Integrate third-party data and deliver actionable insights across vendor channels
Long-term cost saving
Minimize costs through efficiency and reduce dependency
Long-term cost saving
Minimize costs through efficiency and reduce dependency
Long-term cost saving
Minimize costs through efficiency and reduce dependency
Thought leadership
Recognition and achievements
Select Fractal accolades

Named leader
Customer analytics service provider Q2 2025

Representative vendor
Customer analytics service provider Q1 2021

Great Place to Work
8th year running. Certifications received for India, USA, Canada, Australia, and the UK.
Recognition and achievements
Select Fractal accolades

Named leader
Customer analytics service provider Q2 2025

Representative vendor
Customer analytics service provider Q1 2021

Great Place to Work
8th year running. Certifications received for India, USA, Canada, Australia, and the UK.
Recognition and achievements
Select Fractal accolades

Named leader
Customer analytics service provider Q2 2025

Representative vendor
Customer analytics service provider Q1 2021

Great Place to Work
8th year running. Certifications received for India, USA, Canada, Australia, and the UK.
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