Fractal Analytics announces major expansion, appoints Pranay Agrawal as CEO

Published By : MarketWatch

Jersey City, New Jersey (November 2, 2016) – Fractal Analytics (, one of the largest pure play providers of analytics, today announced significant expansion and a new corporate structure as it moves forward in its quest to power every human decision in the enterprise.

As part of this structure, Fractal will be organized into four distinct entities:

  • Fractal Analytics, its core business of providing analytics to Fortune 500 companies;
  • Customer Genomics & TrialRun – Fractal’s AI based customer learning and systematic experimentation platforms;
  • – Fractal’s newly launched insights delivery AI assistant; and
  • – Fractal’s new AI business in healthcare imaging and genomics

Pranay Agrawal, Co-founder and Chief Client Officer, will replace Srikanth Velamakanni as the CEO of Fractal Analytics. Pranay stated that his priorities will be to build Fractal’s presence in US and Europe and develop capabilities to stay ahead of rapidly evolving client needs. “Our vision is to power every human decision in the enterprise through analytics, AI and technology. This structure will help us focus sharply on our clients and help them end to end”, said Pranay.

Srikanth Velamakanni, in his new role as the Group Chief Executive & Executive Vice-Chairman, will be responsible for all four entities, inorganic growth and the long-term future of the business.
“AI and deep learning will transform the way companies make strategic, tactical and operational decisions. We are gearing up by taking our AI based products independently to market and expanding our executive leadership team”, said Srikanth. “I am particularly excited about Pranay’s new role as CEO and I believe his leadership will be critical to our success in shaping the industry and serving our clients”, Srikanth added.

About Fractal Analytics

Fractal Analytics is a strategic analytics partner to the most admired Fortune 500 companies globally and helps them power every human decision in the enterprise by bringing analytics and AI to the decision.

Fractal Analytics has more than 1000 people across 12 global locations including the United States, UK and India and has been named a “Cool Vendor in Analytics” and a “Vendor to watch” by Gartner. Fractal is privately held and has investors including Khazanah, who invested $100 million in 2016 and TA Associates, who invested $25 million in 2013.